The growth at ME+EM has been staggering to watch. Playing a key part of a young brand at such an instrumental stage in its development, has been invaluable. Ashleigh Barrie (ACB STUDIO) started in early 2017 with a pretty blank slate and was brought on board with the brief to elevate the brands aesthetic.

Working closely with the founder and CEO, projects have included: conceptual shoot strategy, establishing image hierarchy, creative direction across image and branding. Full redesign of the logo, the packaging, the website, and the stores.

In 2021 ME+EM secured £55m investment from Highland Group Europe and have been named one of Britain’s fastest-growing private companies in The Sunday Times 100 for the past three consecutive years.

ACB Studio continues to work as a creative consultant to ME+EM, focusing on OOH advertising and special brand projects.